The guys over at TechCrunch picked up on a fun little social media experiment that I’m running with a social networking site called WeeWorld. If you haven’t heard of WeeWorld (and their other site WeeMee), it is an avatar focused social networking site that, according to comScore, “reports 100 million page views in March 2008 on 1 million uniques.” The “test & learn” I have up is centered around Prom and giving teens the opportunity to accessorize with our brands like Cover Girl, Herbal Essences and others. The media on the site ultimately drives teens back to the brand page we have up on Walmart.com that includes a Prom Prep Checklist. Check it out for yourself and find the perfect Prom look for your WeeMee.

You can see me decked out in a Prom tux below (ignore my Lab Wilson in the pic…he’s there as my usual WeeMee accessory):

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This entry was posted on Monday, April 21st, 2008 at 8:04 pm and is filed under Digital Marketing, Youth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.