Sorry I’ve been a bit slow with the postings this week. I have a major presentation today but wanted to get a post out amongst the prep. Here are the postings that caught my eye this week:
- Ian Schafer “How I Use Twitter”: I was negative on Twitter for a long time but Ian sums up graphically why I have jumped on the bandwagon. As he says, “[Twitter is an] efficient way to be notified of news, help out colleagues, network, and generally have intelligent, and believe it or not, intellectual conversations.”
- David Armano “The Conversation Economy”: Armano’s poses an interesting question…has the conversation economy moved? Sitting in the halls of P&G, I will tell you that I think it is just beginning and big brands are just now starting to wake up to that fact.
- Fred Wilson “The Hidden Return of Online Advertising”: Fred points to a new comScore study that says online ads have a bigger impact for retailer’s offline sales than they do for their online says. Interesting….
- Why do users flock to social network sites?: Interesting study from IBM that summarizes why users go on social networking sites. The breakdown is 53% Purely Social, 38% Professional, and 9% Brand Kinship. The 9% shocks me. What do you think?
- New TV shows coming to Xbox 360: I love this quote from Mitch on Six Pixels of Seperation, “Traditional Marketers sit and stare at the changes taking place in the Marketing world. Here’s the raw truth: they think it’s just a fad. “ He writes this in article about veteran Hollywood Producer Peter Safran announcing he would create original TV content for Xbox 360.
- CollegeHumor’s Secret to Success…T-Shirts: While the guys at CollegeHumor are media moguls with a hot website and an upcoming MTV show, one of their unknown secrets of success is that they are also fashion moguls. Their website Busted Tees sells ~30,000 shirts a month and rivals better known Threadless.com.
Tags: Armano, Conversation Economy, Deep Focus, P&G, Twitter
