Folks at scenarioDNA put together a great presentation on the changing face of luxury. Not only do they define 4 luxury personas (Purists, Guilted Lillies, Passport Posse & Brand New Heavies) but also talk about generational differences within these 4 personas. Great read for those in luxury marketing or those looking at the concept of masstige.
[slideshare id=342340&doc=stealthluxury-1207673601616442-9&w=425]
Tags: luxury, masstige, scenarioDNA, slideshare
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