So apparently I am little slow on picking this up, but I heard about the story of Nathaniel, a passionate Xbox gamer who suffered a serious loss when he sent his Xbox 360 into Microsoft for repair.  You can read the whole story here, including the amazing response by Bungie Studios (Makers of Halo) and the equally cool response by

Ian Schafer points us to a great article/discussion over at Adweek on the metrics of Social Media.  In my opinion, this is one of the biggest issues facing the industry right now.  The largest advertisers (like P&G) have embraced the traditional aspects of social media, putting up banner ads on MySpace, etc.  We are experimenting in order to figure out

A good friend of mine just sent me a very interesting article on Costco’s “Diversion” Buying Strategy where high-end goods (in this instance Crocs) are finding they were onto Costco shelves without the authorization of the retailer.  I couldnt find a link online so here is the full article. You can also read the article here (thanks Bryan)

Just read a great presentation by Paul Isakson on the Future of Marketing. One of my favorite slides was a quote from a marketer at Nike: “We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” – Trevor Edwards, VP Global Brand & Category Management at Nike The game of advertising

Right after I posted about Etsy supporting handmade entrepreneurs, I came across an article on Instapreneurs in this month’s Wired. The article points to several new sites that allow aspiring designers to sell their wares without worrying about manufacturing, selling or even fulfillment.  Basically they allow the creation of instant businesses based on nothing more than a design.  Zazzle features “a