Right after I posted about Etsy supporting handmade entrepreneurs, I came across an article on Instapreneurs in this month’s Wired. The article points to several new sites that allow aspiring designers to sell their wares without worrying about manufacturing, selling or even fulfillment.  Basically they allow the creation of instant businesses based on nothing more than a design.  Zazzle features “a dizzying array of user-designed products from posters to tennis shoes”, StyleShake is for custom-clothing, and Spreadshirt is for individual t-shirt shops.  Sites like these are removing the traditional barriers to entry and in the process taking away the competitive advantage of large manufacturers and retailers.  It will be interesting to see how these play out and if they can traction like Threadless or CafePress. 

Tags: cafepress, etsy, instapreneur, spreadshirt, styleshake, threadless, wired, zazzle

This entry was posted on Sunday, March 23rd, 2008 at 1:35 pm and is filed under Digital Marketing, P&G, Shopper Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.