Comments on: Brands I Love: Adidas – Impossible is Nothing

By: Michelle Frantz

Michelle Frantz — Thu, 12 Nov 2009 16:56:39 +0000

ADIDAS' Impossible is Nothing slogan took on a whole new meaning for my family and I. This past December my son was diagnosed with Leukemia at the age of 14. He was in his prime years of soccer. His premiere team just returned from nationals with a good showing. He was expected to start on Varsity as a sophmore his high school season.

When Chemotherapy took control of his body and left him wih drop foot he was told it would be a long road back. They said he would be lucky if he could come back this spring that it was impossible.

This is our new motto: Impossible is Nothing. Don't tell him what he can't do he will decide that himself. He is currently in remission and working with a PT to get back to where he was one year ago.

By: kattyposh

kattyposh — Wed, 10 Jun 2009 05:12:46 +0000

Whoever owns this blog, I would like to say that he has a great idea of choosing a topic.

By: albana

albana — Sat, 30 May 2009 08:59:03 +0000

Hi Dave, really nice read.

I have the same poster you are talking about on the front wall at my gym. And while I exercise I read those lines, as a marketer I think that is a perfect example of an inspiring brand.

I love the brand, and I guess we wear Adidas the same way we wear the wedding rings, to show our strong bond with it

keep up!

By: Matt

Matt — Fri, 04 Apr 2008 15:54:40 +0000

Nice article.
I’m with you on the reasons for exposure to and liking the brand initially. Being involved in soccer, Adidas was one of the very few companies that supported the sport as widely as they did (Puma and Diadora were the only near alternatives).
Boy was I mad when the U.S. national team went with Nike, to me they jumped in for the money while Adidas supported the game even in places where it wasn’t the biggest sport.
I’m happy Nike didn’t get the German National team contract – that would have been sacrilegious!

By: Dave Knox

Dave Knox — Sun, 23 Mar 2008 01:23:14 +0000

Well put Robby. I actually think I am in the same boat of loving the brand more than the product. Go figure. Thanks always for the thoughts.

By: Robby Wells

Robby Wells — Sun, 23 Mar 2008 01:04:19 +0000

I could go on and on about my love for the adidas brand. As a matter of fact, I think I love the brand far more than the product – how does that happen? I have heard ad people rip the “impossible is nothing” line, but I really think those people are the ones that fail to see the bigger picture of what those three words actually mean to adidas and athletes. Leave it to an industry critic to shoot something great down.

Anyways… as much as Jay-Z is starting to wear thin with me, all this talk about ‘impossible’ reminds me of my all time favorite Jay-Z lyrics:

“Difficult takes a day. Impossible takes a week.”

Adidas is right… Impossible is not a fact. It is an opinion.