As I’ve mentioned before, I’ll be at the IEG Sponsorship Conference in Chicago next Monday giving a presentation on Youth Marketing. Entitled “Youth Marketing is no longer a demographic…it’s a mindset”, the presentation looks at how brands need to leverage the youth market to learn how to market in new, meaningful ways. It’s a collection of insights I gathered during my time as Teen External Relations Manager for P&G Beauty and as the founder of the Teen/Youth Expert Network at Procter & Gamble. Hope you enjoy and I would love your feedback. I still have time to make changes before Monday if you have any thoughts!
[slideshare id=301912&doc=dave-knox-ieg-2008-presentation-on-youth-marketing-1205251427582343-4&w=425]
Tags: Cheerleading, HERO, IEG, Partnership, Sponsorship, Youth Marketing
I love your slides… except the fact that perhaps they’re a little crammed with words. Maybe make your bullet points a little more “bullet-like”, or use the same background twice and just move half of the points over. I’m sure you have a great speech prepared as well, and you want them to listen, not just read!
PS-I’m bloggin this
[...] 11, 2008 Please check out this presentation on Youth Marketing by Dave [...]
[...] Luckily working for P&G gives me plenty to talk about when I get invited to speak at shows like IEG or What Teens Want. I’ve actually found an unexpected benefit of these speaking engagements [...]
[...] Luckily working for P&G gives me plenty to talk about when I get invited to speak at shows like IEG or What Teens Want. I’ve actually found an unexpected benefit of these speaking engagements [...]
[...] of the first posts I ever wrote on Hard Knox Life was about a talk I was giving at the 2008 IEG Sponsorship Conference on “Youth isn’t a demographic, it’s a mindset.“ Well it turns out that [...]