As I’ve mentioned before, I’ll be at the IEG Sponsorship Conference in Chicago next Monday giving a presentation on Youth Marketing.  Entitled “Youth Marketing is no longer a demographic…it’s a mindset”, the presentation looks at how brands need to leverage the youth market to learn how to market in new, meaningful ways.  It’s a collection of insights I gathered during my time as Teen External Relations Manager for P&G Beauty and as the founder of the Teen/Youth Expert Network at Procter & Gamble.  Hope you enjoy and I would love your feedback.  I still have time to make changes before Monday if you have any thoughts!

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