Comments on: Why Shopper Marketing matters

By: Writing Info

Writing Info — Wed, 17 Mar 2010 09:17:50 +0000

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By: Thea Mikles

Thea Mikles — Thu, 04 Mar 2010 11:44:20 +0000

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By: myspace 2.0 layouts

myspace 2.0 layouts — Fri, 20 Nov 2009 05:50:29 +0000

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By: Scott Caras

Scott Caras — Fri, 29 May 2009 17:17:53 +0000

To often vendors wait until they are called by the retailer that their product are not hitting the sales expectations to try and respond with adhoc methods of response. Traditionally design and general advertising agencies most often don't have a cue as to how to help their clients prepare the client to go back in and win! It's a new day in Advertising. What a concept that we in the business should be held responsible for measured increase in sales for the dollars we ask our clients to pay. Funny, I thought that was the purpose of Advertising was to be held accountable for what we expect. Scott Caras- Mojoadvertising, LLC. Chicago Illinois

By: Scott Caras

Scott Caras — Fri, 29 May 2009 17:17:13 +0000

I agree, There are so many retailer and vendors who believe that traditional agencies have the retail business understanding as well as the consumer insights to drive succesful retail programs. It's so importand to develop programs knowing whats first happening at that specific retailer section that you compete in for customers dollars. Often you hear from those who don't know, say things like, "the retaier controls everything". That view will get you no where! One cannot allow the retailer to decide you entire future! They expect those who have product within their store to have a point of view, a vision for their product and category, and great insight into THEIR customers.

By: Christina Downey

Christina Downey — Mon, 31 Mar 2008 22:55:50 +0000

Here is hoping more brand managers understand the importance of the retail environment and how one consumer can be 5 or more different shoppers and that while advertising can be more “sexy”, time and dollars must be invested to understand that consumer as a shopper.