Archives for: March 2008
Shopper Marketing and Digital Marketing are one and the same

Over on The Hub, I came across a great article by Stuart Armstrong on where retail will play in the marketing mix.  Armstrong writes: “Which means that the future of marketing—the convergence of retail, the emergence of digital media networks and the cellphone as the linchpin—is not really the future at all. Because, as Geoffrey Frost noted, in a nod to science-fiction

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Unbelievable trip

Back from Vegas and I cannot even find the words to describe the trip.  We spent Friday night at the Hardwood Suite at the Palms Casino (instead of the Crib Suite).  10,000 square feet and a basketball court in the room.  Unbelieavable&#

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Viva Las Vegas

So I am off to Las Vegas for the 2nd time this month (heaven help me).  This time it is in celebration of my buddy’s upcoming wedding and to watch the Sweet Sixteen/Elite Eight basketball games.  Sure to be a great couple of days capped off with a Friday night party at the Palm’s Crib Suite.  Needless to say, I won’t

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Principles of Innovation from Google

Just came across a really interesting presentation from Google’s SVP of Product Management & Marketing, Jonathan Rosenberg. On Brain Sells, you can watch a video of his speech with highlights. What I love is that the presentation doesnt focus on just marketing but instead on creating a great organziational foundation. Here are what caught my eye as my favorite takeaways:

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The V Curve of Risk Taking in Brand Management

When I was just starting off at P&G as an Assistant Brand Manager, I had a chance to have lunch with John Pepper. Pepper is the former CEO/Chairman of the Board at P&G and is currently Chairman of the Board at Walt Disney Company. Needless to say, the guy knows management and marketing. One of the things I have never

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