The crew over Youth-Trends just released their Q1 2008 Top Ten List. I’ve always found these to be a good pulse for what is going on with the Youth Culture. Nothing too surprising but I was interested to see how Favorite Retailers played out. According to the report, ” the number one retailer among the guys was Best Buy, who barely edged out Wal-Mart, while the young women chose Forever 21 as their overall favorite followed closely by Target, Urban Outfitters and Victoria’s Secret.” Toys for boys and clothes for girls…not much of surprise there. But interesting in the battle for Mass that Wal-Mart is winning with guys and Target with girls.
About Dave Knox
Dave Knox is CMO for Rockfish, one of the fastest growing digital agencies in the country. Dave is a partner in Rockfish Brand Ventures, serves on the Board of VCU Brandcenter, and is the co-founder of The Brandery – one of the top 10 startup accelerators in the country.